An established Australian brand had been looking at Canada for some time. Demand existed, but a competitor was already capturing it while bilingual labelling, Health Canada requirements and the practicalities of launching into another Amazon marketplace were slowing the brand’s entry.
TPR Brands stepped in to build the opportunity.
Working with the brand, we managed the path into Canada — from compliance and bilingual packaging through to marketplace setup, catalogue structure, positioning, listings, advertising and ongoing growth.
Once the products were live, the focus shifted from simply being available in Canada to actually building the brand there.
One of the brand’s key products moved from an Amazon Canada Best Sellers Rank of approximately 230,000 to approximately 13,000 in less than two months.
But the number we’re most proud of isn’t the BSR.
It’s two.
Because after seeing what we achieved in Canada, the brand entrusted TPR with its United States expansion as well.
We didn’t pitch them the USA.
We earned it through Canada.
Today, we’re working with the brand across both North American markets — building the infrastructure, positioning and Amazon presence for the next stage of its international growth.
Established Australian brand.
One international market proven.
The next market earned.
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